Discover How Consumers Invest, Switch, Borrow, Save Across Finance Platforms.
Real-time consumer intelligence for benchmarking, brand monitoring & audience segmentation.
Explore consumer behaviour & demographics across leading brands:
Your Trusted Consumer Insight Partner.
TFE empowers financial institutions with real-time, consumer behavioural intelligence across ISAs, credit, & pensions – for better product strategy.
Delivering first-party investment, savings & switching intelligence from consumers across leading financial services providers -we surface actionable insights for a variety of use cases.
✓ Real-time ISA switching & retention analytics.
✓ Pension drawdown & annuity trends.
✓ Predictive credit & ISA intelligence.
Retail Banking & Investment Solutions
Our Data Intelligence Solutions
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ISLA gives banks and ISA providers real-time insight into saver & investor switching, deposit, and contribution behaviours across leading providers. We deliver detailed rate sensitivity & churn prediction analytics across consumer segments.
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CASI delivers real-time UK credit and borrowing data across leading financial providers, understanding where credit-income ratios are weak, where refinancing options are explored and other demographic and behavioural data.
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Pension and Drawdown index gives real-time data on pension drawdown and annuity behaviours in the UK. With provider details, drawdown-income rations and measures of financial stress we track leading consumer pension behaviours.
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RIVI helps investment platforms & fund managers segment traders and investors by behaviour, platform, and instrument to identify how the most valuable prospects invest. We power detailed personas for brokerage marketing and long-short positioning strategies.
Sample Segments Available via API
Elevate Open Banking & Internal Data
TFE provides detailed consumer intent & behavioural data by segment to enrich Open Banking API data and transform competitive intelligence.
TFE Group API
Uncover Where Customers Go, Before They Switch.-
Real-Time Provider & Consumer Analysis
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Real-Time, Segment-Level, Switching Intent by Age, Income, Target Provider, Current Rate & Desired Rate
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Predictive Churn & Rate-Sensitivity Models by Age, Income, Switching Intent, Current Rate, Desired Rate & Provider
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Deposit & Monthly Savings Contributions Aligned to Age, Income, Current & Desired Rates, Switching Intent & Provider
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Switching & Balance Transfer Intent with Target Provider
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Complete Consumer Segment Analysis (Contributions + Total) Across Multiple Verticals
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On-Platform Investment Activity Segmented by Experience, Platform, Risk Appetite, Instrument & More.
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Intelligence Available Already Transformed & Available via API Endpoint
Open Banking API
What Customers Are Doing, Now.-
Real-Time Provider & Consumer Analysis
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Provider Switching Only Evident After Transfer (Backwards Models)
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Weak Predictive Churn & Rate-Sensitivity Models (Reliance on Historic Internal Data)
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Deposit & Monthly Savings Contributions Aligned to Income & Provider
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No Switching or Balance Transfer Intent Until After Transfer
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Weak Segment Analysis & No On-Platform Activity Data
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No On-Platform Investment Analysis Possible
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Requires Data Science Teams to Transform Data into Intelligence
The Old Way: Slow, Costly & Outdated On Arrival.
Build It Your Way.
Bring Your Own Model.
Designed for customisation.
Our predictive rate-sensitivity & competitor switching models integrate with internal data, improving churn prediction model accuracy.
API endpoints across three verticals
Records from UK savers & investors
Leading finance providers & platforms analysed
The UK’s largest privately conducted longitudinal study of UK household finance & investment.
First for Financial Intelligence.
TFE is the UK’s leading behavioural intelligence firm for financial services.
Delivering real-time retention, acquisition and strategy insight from segment-level consumer behaviours across leading investment platforms.
Start with Behaviour: Get with Real-Time Consumer Intelligence.
Live Competitor Data
Real-time investing, saving & borrowing data from real users. Segment by provider / competitor, behaviour, experience, demographic and more.
Discover Intent & Action
Built on what users actually do & what they intend to do. Get strategic depth on existing internal & Open Banking data for rich competitive insights.
Actionable by Design
Built for performance teams and academics. Behavioural intelligence is instantly usable in strategy, creative, paid media, and product planning.
Built for Customisation
Go beyond our proprietary API & embed existing competitor and market reports & data into our platform to build intelligence unique to your organisation.
Optimise Campaigns For Your Customers — And Theirs.
Access real-time competitor, behavioural and demographic insight across the UK’s leading banks, brokers, and investment platforms — to inform acquisition, product, and marketing decisions.
TFE reveals how customers trade, invest, and switch providers, so you can:
✓ Benchmark competitor performance
✓ Identify high-value segments
✓ Align product and content strategy with real-world behaviour
All accessible via live dashboard or API.
Audience Segmentation
Understand how customers move between platforms — and why.
Use live switching data to identify high-intent audiences, shape messaging, and improve acquisition and retention performance.
Real-Time Demographic Insight
Access investor personas and behavioural segments with rich demographic and risk profiling.
Track market gaps and shifting preferences via API or dashboard — in real time.
Smarter Acquisition Strategy
Run data-informed campaigns that reach high-value investors leaving competitor platforms.
Lower CPA, improve conversion, and activate segments built from real behaviour — not assumptions.
Actionable Intelligence for the UK Financial Sector
TFE provides real-time behavioural and demographic insight across savings & investments, helping financial platforms understand how customers switch, invest, and engage.
Across our network of media brands and partners, the TFE Group, analyses live user behaviour to surface competitive trends, customer movement, and market shifts across platforms.
From ISA switching to trading patterns, our data supports growth, retention, and product strategy for the UK’s leading financial institutions.
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Predictive insights based on real data.
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Only first-party data - no third-party data, ever.
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Market leading data before news outlets or reports.
Strategic Value in Real-Time
Turn competitor consumer segmentation into acquisition, positioning and retention strategy.
BENCHMARKING
Benchmark performance in key customer segments versus the market.
Compare segment growth, churn, and LTV by platform
Understand deposit gaps, switching rates, and performance blind spots
STRATEGY
Craft more relevant, high-conversion products and features by understanding what your competitors’ customers are switching for.
Spot the features, offers, and UX decisions that trigger movement
Position your product around what the segment actually values
ACQUISITION
Build lower-CAC campaigns using real behavioural insights from your competitors’ customers.
Match your creative and messaging to what converts for each segment
Know where your next customers already are — and how to target them
RETENTION
Reduce churn by understanding why customers leave — and who’s at risk.
Identify common churn signals by segment and platform
Benchmark exit patterns against competitors
Build retention strategies for high-risk or high-value users
Behavioural Market & Competitor Reports.
TFE produces decision-grade sector reports on market movement, customer trends, and competitive positioning across the UK financial landscape.
Each report provides a deep dive into:
• Shifting platform performance and rising challengers
• Competitor strategy and audience overlap
• Behavioural, demographic, and lifecycle insights across savings, investing, and trading products
Our reports are trusted by financial institutions looking to plan ahead, refine strategy, and benchmark their position in a fast-moving market.
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Competitor data, market insight & leading trends.
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Summary of real-time insights released quarterly.
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Available to pre-order for qualified financial organisations.
About Us
What Makes Us Different?
TFE helps financial service providers identify, segment, and acquire valuable financial customers, using real behavioural signals.
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1Investment Platforms & Brokers
Win customers by understanding exactly how high-value traders behave; what they trade, how often, and which platforms they use. TFE helps you target the most profitable segments across your competitors with smarter content, PPC, and strategic positioning
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2Financial Product Teams
Whether you're in product or strategy, TFE gives your team the segmentation tools to act on real data: from high-LTV personas to risk profiles and behavioural signals. Craft product strategy based on real consumer behavioural data
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3Financial Marketing Teams
Track switching trends in real time, by provider, age, income, and investment size. TFE gives you the signals to reduce acquisition costs, retain top savers, and plan effective retention & acquisition campaigns
Executive Intelligence
TFE delivers regulatory-compliant insight products tailored for senior strategy, product, and acquisition teams.
Access structured reporting on:
• Competitor positioning and consumer switching behaviours
• Withdrawal patterns and demographic shifts
• Anomalous trading and investment trends
• Emerging sentiment and risk preferences
Built for executives seeking decision-grade inputs to power strategy, planning, and performance.
Getting Started
Choose Your Endpoints
1
Visit our API Documentation to assess the endpoint possibilities with live, real-time first-party data feeds and over 60+ endpoints – this is your starting point.
View JSON Response
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View the possible responses for the feeds by exploring the endpoint data and our JSON structure, designed to make it as easy as possible to get insights quickly.
Get In Touch
3
Once you’ve identified an endpoint or series of endpoints you’d like to use, get in touch with our friendly team, and we will guide you through pricing, availability and / or dashboard usage.
SECURE & COMPLIANT API
Bank-Grade Security
Compliant with all banking API laws and UK-specific regulations for maximum protection, support and encryption.
AES-256 & TLS 1.2+ Encrypted
WAF & DDOS Protected
SOC, ISO, PCI-DSS & GDPR Compliant
VPC Service Controls
- GDPR-Compliant First-Party Data Collection
- Real-time compliance updates
- 99% Service Uptime SLA
Frequently Asked Questions
TFE is a financial behavioural intelligence business powering the UK financial services industry with rich first-party, consumer-led, market & competitor data and audience segmentation. We help businesses reduce their customer acquisition costs, optimise messaging and build targeted campaigns.
Most endpoints are refreshed daily, with select high-volume signals updated more frequently depending on the dataset. API changelogs are available in your dashboard.
You can start using the dashboard or API immediately. Many clients build audience segments or campaign briefs within 24–48 hours of setup—and start seeing performance impact in the first campaign cycle.
No. All TFE data is anonymised and aggregated. We do not collect or store any personally identifiable information (PII), ensuring full compliance with GDPR and financial data protection standards.
Please get in touch for a quote – pricing depends on your needs, usage and contract length. One of our friendly sales representatives will be in touch with more information.
Yes. Many clients overlay TFE data with their CRM, customer segments, or performance data to enrich targeting, product strategy, or churn analysis. You can also export data or use the API for deeper integration.
Yes. We offer tailored switching briefs, competitor segment analyses, and behavior snapshots based on your platform or product needs. Custom data overlays and white-labeled dashboards are also available.
